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The SocialNETWORKING Workshop

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry- specific vertical search engines. This gives a website web presence.

Learn all about Latest web technologies and internet marketing aspects termed as Search Engine Optimization (SEO) or optimization of the Social Media termed as Social Media Optimization (SMO) and begin managing your own website promotion strategy like a professional at this seminar. Attendees will be provided with instructions to build and manage their own website campaigns. A proper session will also be given on the integration of Socialnetworking technologies in your website for better user penetration.

Let a trained professional show you how to create and manage corporate capacity websites and its online promotion.

Workshop Duration : 2 days (5-6 hours per day)

Content Outline

SEO & Analytics Session
  • SEO Techniques
  • SEO Perception
    • User Perspective SEO
    • Machine Perspective SEO
  • SEO Preferred URL Architecture
  • Metadata & SEO Preferred Coding
  • Website Analytics
  • Insights & Control of Websites
  • Website Analysis & Considerations
  • Tools for Search Engine Optimisation
  • Alerts
Online Branding & User Penetration
  • Brand Analysis
  • Brand Management
  • Brand Reputation Management
  • Multimedia Integration
  • Point to Point Monitoring
  • Personalised Chatroom Penetration
Social Networking Technologies Session
  • Facebook Specific Session
    • Website Integration Session
    • User Feasibility Study
    • Commercial Policies & Pagemaking
    • Form Integration (FBML)
  • Syndication Technologies
    • Concept of Syndication
    • RSS Feeds & FeedBurner
  • Website Updatation using
    • Email
    • SMS
  • MultiNetworks Synchronising
  • Notifying Technologies
  • Synchronisation of Social Networks for optimal commercial interests
  • VoIP Application Model
  • Other Emerging Socialnetworking Technologies


Participants having a valid ID card of their respective educational institutions are eligible for the workshop.

Team Specifications
The exercises in this workshop can be done independently, so the registration will be on an individual basis.

Pre Requisites
This is a basic level workshop and hence there are no pre requisites for it.We are expecting a Facebook & Google account from participants.

Payment Details
Details of the payment will be mailed to the participants after getting shortlisted for the workshop.

The duration of this workshop will typically vary from 5-6 hours to be covered in 1 day.

Certificate Criterion
All participants should be present in all the sessions. Failing this, no certificate shall be awarded to the participant.
All of the eligible participants will get the "Certificate of Participation from EISystems"